13:00 — 16:00MASTERCLASS — STRATEGY & AI
The Intelligent ITAD Masterclass
From Circular Operations to AI-Driven Value Engines
Rich Bulger · Peter C. Evans, PhD · Victoria D’Arcy
Limited to 50 attendees · €100 add-on
Explore how AI, marketplaces, and intelligent workflows are reshaping recovery rates, velocity, and margin in modern ITAD. Featuring a new module: AI Agents, Marketplaces & Intelligent Reverse Logistics.
This session is facilitated by Dr. Peter C. Evans, former co-chair of the MIT Platform Strategy Summit on the Digital Economy, and Rich Bulger, author of Going Circular: The Evolution of Reverse Logistics into a Competitive Weapon, with Victoria D’Arcy.
Key takeaways
- Partner with the best circular tech companies specialising in circular platforms, resale-as-a-service, and returns management solutions.
- Leverage the growing sophistication of recommerce marketplaces to fuel profitability.
- Reduce unwanted returns and drive desired returns through modern circular sales strategies.
- Turn reverse logistics from a cost centre into a revenue-generating powerhouse.
- Identify second and third customers in a product’s lifecycle, extend value beyond the initial sale, and design programs that drive innovation and business success.
The course offers actionable insights and case studies from apparel, retail, automotive and electronics — including parts remanufacturing, vehicle refurbishment programs, and resale platforms that extend product lifecycles, reduce waste, and boost revenue.
13:00 — 16:00WORKSHOP — LIFECYCLE TRANSFORMATION
ITAD Workshop
Migrating from an ITAD to a Full Circular Lifecycle Organization
James “Jimmy” Rodriguez · Josh Beasley · Tim Suhling · Faye Thomas
Limited to 50 attendees · €100 add-on
An intensive three-hour session to help ITAD leaders evolve into a comprehensive, end-to-end IT lifecycle management organisation. Join Tim Suhling, CEO of Circular Integrity, with Josh Beasley, James “Jimmy” Rodriguez and Faye Thomas for an in-depth discussion on the benefits, challenges, and growth opportunities of transforming a traditional ITAD services model into a fully integrated circular lifecycle platform.
The IT lifecycle management landscape remains highly fragmented, with multiple organisations touching end-user assets at various stages. This session gives practical guidance on how to stay ahead of industry dynamics and position your organisation at the forefront of circular IT services.
Key takeaways
- Industry landscape & circular lifecycle role. A detailed overview of the current IT services ecosystem and the strategic role a circular lifecycle organisation plays within it.
- Revenue & margin expansion. How incremental services drive increased revenue, improved margins, and enhanced customer satisfaction.
- Building for scale. An overview of scalable service offerings that are critical to competitiveness in today’s IT landscape.
- Challenges, roadblocks & readiness. Identify operational, organisational, and market challenges associated with migration and how to prepare for them.
- Sales motion & long-term ROI. Best practices for positioning expanded offerings to existing and prospective clients while prioritising long-term ARR growth.
Why attend
- Prepare your organisation for both current and future market demands.
- Develop a model designed to generate incremental annual recurring revenue.
- Design service programs that drive innovation, differentiation, and measurable client satisfaction.
